Our Guiding Principles

Advice with Integrity

We believe professionalism demands that we advise our clients competently, openly, honestly and objectively, without subordination to personal gain. This means that we strive to stay informed on wealth planning and management matters, that we communicate clearly and with complete transparency, and that we put the interests of our client households first in any, and all interactions, without exception, including disclosure of any conflicts of interest.

Vision-Focused Wealth Management

We believe the heart of successful wealth planning is a focus on the values and unique personal life vision of each of our client households, keeping their goals and aspirations front and center in the planning process. We take time to learn about the values and vision and, the goals and dreams of each of our client households and then build an customized financial life plan and wealth management plan for each client household to help them achieve what is most important to them.

Strategy Before Action

We believe developing a sound strategy for achieving each client household’s unique personal vision must come before action. This means we establish where each client household is relative to where they wish to be and determine the “gap” that may exist. Then we examine alternative solutions for closing and eliminating the gap, helping our clients choose the best possible course of action to achieve their goals and dreams.

Process-Oriented Planning

We believe in the power of process. We believe that our proprietary Natural Wealth Process is a very effective financial life planning and vision-realization system. The Natural Wealth Process delivers a comprehensive, action-oriented planning experience with regular communication and interaction, helping client households stay “on plan” in their quest to realize their life vision goals and dreams.

Evidence-Based Solutions

We believe in evidence-based planning and investment solutions. Financial life planning and investment management theories and beliefs abound in the marketplace. Not all are based on sound economic principles or supportive evidence. We work to educate clients about core financial and economic principles and, develop strategies that are based on sound financial and investment fundamentals.

Simplicity Over Complexity

We believe, where possible, in simplicity over complexity. This means that we focus on strategies and solutions with the least amount of complexity in the design, on the basis that the more complex a solution is, the more prone it is to failure.

Sustainability

We believe in integrating environmental, social and governance (ESG) factors in our day-today operations; on the belief that what is good for society and the environment is good for our business. Furthermore, we believe that implementing ESG factors into financial life planning decision-making and, into the selection and management of investments can provide superior risk adjusted returns and positive societal impact for our clients.